Small Business Marketing Statistics for 2025

Global Business Growth

The number of small businesses globally has reached 400 million (Luisa Zhou).\u00a0 This growth is significant, demonstrating the vibrant small business sector.

These businesses have a substantial economic impact:

• Representing 90% of all companies worldwide (World Bank)
• Generating nearly 70% of global GDP (Whop)
• Creating 70% of all jobs globally (World Bank)

Search Engine Optimization (SEO) Statistics

Google dominates search engine marketing share with approximately 90% (Statcounter). Most potential customers search for information on this platform.

Search Intent

Users' search interests have shifted, with 52% of Google searches now conducted to acquire information rather than for commercial purposes (Sparktoro).

Additionally, a third of Google searches are navigational, meaning users seek precise destinations (Sparktoro).

Local Search

Around 80% of consumers use search engines to find local information (Think With Google), with 46% of all monthly searches having local intent (AIOSEO).

• 76% who search for something nearby visit a business within 24 hours (Google).
• 18% of local searches result in a same-day purchase (AIOSEO).

Mobile Search

63.38% of global web traffic comes from mobile devices (SOAX), and 87% of smartphone owners use a search engine daily (Go-Globe).

Mobile search translates to sales and visits:

• 76% visit the location within 24 hours, with 28% of searches resulting in a purchase (AIOSEO).
• 60% have contacted a business directly using "click to call" options (Google).

Keyword Trends

High-volume keywords are not the only focus. Data shows that 94.74% of keywords have monthly search volumes of 10 or less (AIOSEO), and only 0.0008% of keywords get over 100,000. Notably, 15% of Google searches are unique.

Long-tail keywords now dominate:

• 34.71% of queries have four or more words (AIOSEO).
• Keywords with 10-15 words receive 1.76x more clicks (Backlinko).
• Long-tail keywords make up the majority of Google searches (Semrush).

Search Rankings

Competition for top Google rankings is fierce. Over 25% click on the first result, while second and third positions receive 15% and 11%, respectively (Search Engine Journal).

However, "zero-click" searches, where users find answers directly in search results, account for 58.5% of searches.

Content Marketing Statistics

Content marketing remains crucial, as organic search and referral traffic drive the highest ROI for brands (Engati).

Key findings for content marketing success:

• Researching the audience is crucial (Engati).

Social Media Marketing Statistics

Social media usage continues to surge, with 256 million new users joining platforms in the past year (DATAREPORTAL).\u00a0

Today, the average person spends 145 minutes daily on social media (Statista), and over 90% of brands use social media marketing (Engati).

Platform dominance:

• Facebook: 3.065 billion active users
• YouTube: 2.5 billion
• WhatsApp and Instagram: 2 billion each
• TikTok: 1.5 billion

Consumer behavior on social media influences shopping habits:

• 54% of internet users use social media to research (GWI)
• 76% have purchased something they saw on social media (Techreport)

Social Selling

Social selling is booming, with forecasts predicting revenues exceeding $1.2 trillion by 2024 and potentially reaching $6.2 trillion by 2030 (Statista).

Over 50% of American consumers buy through social media weekly (Influencer Marketing Factory), and 43% find new products through feeds (PYMNTS).

Sales teams witness significant results:

• Over 70% of sales professionals now use social selling tools
• 90% of top performers embrace these platforms

Blog Content Statistics

Blogs comprise nearly a third of all websites, with over 1.9 billion websites worldwide and 7.5 million new posts published daily (MasterBlogging).\u00a0

• Adding a blog can increase website visitors by 55% (MasterBlogging)
• 70% prefer getting information from blogs (Demand Metric)

Video Marketing Statistics

91% of businesses now use video for marketing (G2), and 98% of marketers believe it's essential to their strategies (Lemonlight).\u00a0

What Viewers Want

• 91% have watched explainer videos (Wyzowl)
• 51% rely on product videos for purchase decisions (G2)
• 63% value authenticity in marketing videos (HubSpot)
• 62% prefer watching videos on smartphones (Lemonlight)

Video Creation and Consumption

• Over half of marketers create videos in-house (Wyzowl)
• YouTube remains the top platform, preferred by 88% (G2)
• Short-form videos under 90 seconds keep 50% of viewers engaged (Kajabi)
• 75% of videos consumed on mobile devices (G2)

Email Marketing Statistics

87% of marketing leaders say email is critical to their company's success (Litmus).

What Drives Results

• 47% open emails based on subject line (OptinMonster)
• Emails with emojis see 56% higher open rates (Campaign Monitor)
• 63% of people who open emails look for discounts (LXA)

Effective Campaign Strategies

• 78% of successful campaigns use segmentation
• 72% implement message personalization
• 71% use email automation (HubSpot)

Positive Results of Email Marketing

• 60% of consumers purchased from promotional emails (OptinMonster)
• 86% want to hear from businesses they frequent
• 60% prefer email over other communication methods (Square)
• 44% of marketing pros rate email as the most effective channel (Shopify)

Podcast Marketing Statistics

Podcast audiences are growing rapidly, reaching 546.7 million in 2024 (Notta).

Listening preferences:

• 70% use mobile phones
• 88% access through Apple Podcasts
• 79% use Spotify (Cumulus Media)

Genre preferences:

• Comedy: 30%
• Society and culture: 1